#In2 Startup Traction session with Tara Hunt (@missrogue)

After a great lunch time talking with different people about HealthCare and HealthCa.mp

The trigger question for this session: How do you get past the first user and scale your idea/product/service?

“Product market fit is what matters at the end of the day” – Tara Hunt.

Check out TechSoup – a resource for non-profits: http://home.techsoup.org/pages/default.aspx

SEO – increases traffic but conversion can be really low.

Reduce the barriers to engagement. Easy on ramp. Easy sharing.

Growth isn’t the only success metric. Check out the book: small giants.

One tip for cheap internet access. Check out Comcast internet essentials : $9.95 per month. http://www.internetessentials.com/

Tara’s guide to setting your target:
  1. Who is my customer (ONE person)?
  2. Why would they give a hoot?
  3. What is your ONE core metric of success?
  4. What are 5 things I can do TODAY to get there?

Then work out what is the MVP – What is the Minimum Viable Product?

Some of the participants at this session:
  • nobadgift.com
  • dinnertime.com (not live yet – authorization required for access) ties in to employer health and wellness programs. 
  • rigorison.com (a blank template for a teenage software writer)
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