Lessons from Farmville and Pokemon for Health Engagement. Gaming and Gamification.
We invented Gamification to make it sound more important and grown up. But really its just playing games.
12 Future Forces. Let’s look at 3:
1. Bite-sized Info (e.g Twitter)
2. Social Power (grow in importance, self organizing) e.g. Facebook. Always had open comments. Treated like a real community. Also use YouTube in the same way.
3. Gamification (games can be fun and educational) Even chores can be engaging. Healthseeker was funded by Boehringer. and encouraged people to have healthy habits..
Drive4COPD: early diagnosis improves patients lives. The aim was to reach 1M people. They have actually had close to 2M online screenings.
Boehringer created a game: check out http://www.syrum-game.com #bisyrum