Sustainability is the new happiness:– Save me money
– Keep me healthy
– Inspire Creativity
– Conserve Resources Not just health companies. – All companies. You all have a part to play in my health. Consumers even look to financial services to help keep finances healthy which contributes to our health. Physical, Mental Emotional/Spiritual. Financial – All are part of “our health.”
People are turning to companies that offer value and echo my values. 56% of uninsured have problems paying medical bills Self-service health care is increasing. In the recession people are buying store brands and clipping coupons (92%). Moving to generics (90%). Mayo Clinic has a store at Mall of America where 40M people per year pass by. That is exactly why they are there! Dell Survey on how Patients engage. only 9% share information electronically often with hospitals and doctors.
Patients want EHRS to be shared(74%)61% want access to their information via a portal. 74% of people told Intuit that they want online access to their doctors. 47% said they would switch doctors if they didn’t offer online access.
Online tools attract younger patients. 51% said they would ask care questions via a portal ONC is now pushing “Putting the I in Health IT” Patient Preferences need to be included in medical treatment decisions. 15% of US internet users have tracked weight, diet or exercise.People are more likely to monitor after a “Life Moment.” Lack of interest is the biggest barrier to engagement (28.7%) via Redbrick Health Households with disabilities have less access to broadband that houses without disabilities. Health Care is not the doctors office – it is everywhere we want to be. Where we live, eat, work, play and pray. Design and Usability is the key to sustained engagement. Market Segmentation: 1 solution doesn’t fit all. We need lots of 10% solutions.