Social Media is Strategic – Lecture to Carey Business School MS Information Systems Class

This week I will be giving a lecture to the Strategic Information Systems Class of the MS Information Systems Course at the Carey Business School.

The topic is Social Media and how it plays in to Strategic Information Systems. My argument is that “Social IS Strategic.” Social Media offers unprecedented opportunities to instrument an organizations environments and markets to gain a more detailed and real time view. 

Here is my deck. It has been posted to Slideshare:

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