More people have iPhones than have toilets.More people have mobile devices than have toothbrushes. Now for the keynote discussion at the mCitizen Summit Make Sure:
– Your website is mobile friendly.
– Your emails can be read on a smartphone Use SMS with Group lists to make your on the ground teams more nimble. Latinos are a significant segment in the upcoming election cycle and this is a group that predominantly uses cellphones. 10,000 latinos turn 18 every day. 21% of Latinos using mobiles for health. The Over 50 segment are using iPads and iPod touches. This is changing their ability to interact. Text messaging is a great way to reach low income segments. Group SMS = GroupMe, GroupedIn, GroupFlier, FastSociety, Beluga… All were at #SXSW – puts power to organize at the citizen level. If using Apps then make use of Push notifications. It allows users to control receipt and avoids annoying them. http://blog.twittervotereport.com/ was used at last election to track activity at voting stations. check out: http://blog.twittervotereport.com/press/