@NMANALOTO from Kaiser led a session at HealthCamp San Diego (#hcsd10) talking about the Internet of Things.Everything is connected to the web (or will be). Devices need to react to you rather than the other way around. Wii Fit is a great model for engagement. CareFirst’s new HealthyBlue product is a step in the direction of rewarding consumers/members for healthy behaviors. Engagement – always tails off. How do you get persistence in adherence.
This is long term behavioral change.
In the teenage population adherence programs don’t work but the group is susceptible to messages around self-image. Don’t overlook the social component in gaming. @carolTorgan – We overlook scrapbooking. People are tracking their family lives. How do leverage that ownership? Self Expression and ownership are also keys to persistent adherence.