Lunchtime session at Health 3.0….Johnson and Johnson started Symcare in 2007. The presentation came from Cheryl Pegus. The first product is inTouch Diabetes. This offers a monitoring solution with bluetooth interface that can connect to a mobile phone and post results to a HIPAA certified website to allow remote monitoring. A new direction for HealthCare: – use cellphones – everyone has them.- Health Literacy – customize information. Make it simple.
– Engage health care professionals
– Rewards Exception based reporting from home reporting led to nurse patient handling from 1 to 300 to 1 nurse for 500 patients. The patient invites the HealthCare Professional. This reduces resistance that typically comes from Payer originated Care Management programs. People are preferring rewards to discounts.